Africa's Creative Pulse: Trends & Insights

In the current business environment, businesses need more than just great ideas - they need the right talent to bring them to life. Sadly, traditional agencies struggle to keep up with the ever-evolving business world.

Managing creative projects may look simple on paper, but the execution can turn into a major headache with meeting deadlines, aligning visions, and even managing the budget. However, these creative project management challenges sometimes get worse when you’re relying on traditional marketing agencies. 

Working with marketing agencies to grow your brand, boost visibility, or get your content strategy off the ground sounds like a smart move. And ordinarily, it is until you start peeling back the layers and realise the real cost of hiring an agency isn’t just what’s on the invoice.

Scaling a business requires more than just a vision - it takes creativity, strategy, and the right team. But for creators, finding the right opportunities, securing consistent work, and standing out in a crowded marketplace can be just as challenging. That’s where AMAKA’s Fractional Team model comes in.

Tired of marketing that feels like wading through molasses? Modern brands deserve to thrive, not be bogged down by bloated agencies and the relentless pressure on in-house teams. Discover the fresh approach we're building to change all that.

Scaling a business isn’t a walk in the park, especially when you're running a small or medium-sized enterprise (SME) with limited resources and big dreams. The good news, though, is that you don’t have to do it the hard way. 

Discover how boutique hospitality and event brands can turn content into real bookings with our “From Content to Conversions” Playbook. In this video, we break down the CANEX Influencer Campaign—an international activation that reached over 2 million people through authentic storytelling, creator partnerships, and strategic content.

As a growing business, finding the right support is crucial for an effective SME business growth strategy. And the choice often comes down to three popular options: freelancers, agencies, or fractional teams, especially if you're looking to build your brand, improve operations, or scale your marketing efforts.

The debate over part-time vs full-time work effectiveness is more relevant today with businesses looking for cost-effective staffing solutions. Therefore, business owners need to ask themselves if part-time work is more effective or if the traditional full-time model is still the way to go.

Running a Black-owned business comes with its own challenges, but with the prevailing economic uncertainty in 2025, staying ahead of the competition is more important than ever. With shifts toward AI-based processes, a focus on sustainability, changing work models, inflation, and evolving consumer habits, the business environment is becoming increasingly unpredictable.

Discover AMAKA Fractional Teams—your all-in-one solution for scaling creative projects effortlessly. Hire top-tier experts, manage campaigns, and streamline payments with a centralized system designed for brands. No more scattered freelancers—just seamless execution. Get started today!

Discover how AMAKA built a loyal community that converts. In this video, AMAKA Founder and CEO Adaora Oramah shares proven strategies to attract, engage, and turn your audience into high-value clients. Plus, get AMAKA’s free playbook—a step-by-step guide to building a thriving community that drives real business growth.

We spoke with Maureen Dede, an experienced Project Manager at AMAKA, who has successfully led projects for brands like Kwanda, GCC, and others through AMAKA’s Fractional Teams initiative. In this interview, Maureen explains how AMAKA helps businesses streamline hiring, manage top-tier creative talent, and deliver results—whether you’re launching a new platform or scaling your TikTok content strategy.

At AMAKA we’re always looking for different ways to reach our customers where they are and making communicating with them more convenient and seamless. That’s why we’re excited to introduce our new WhatsApp chat functionality - your 24/7 virtual assistant for customer support and answering your Frequently Asked Questions.

Having the right beauty brand marketing plan can make all the difference in the highly competitive beauty industry. How do you make your brand stand out in an industry where customers have countless options? As a beauty SME, especially, this is where innovative beauty marketing strategies come in.

Curious how to land major brand deals like Nike? In this video, we share exactly how AMAKA secured a game-changing partnership with Nike—and how you can do it too. From building a strong community to creating content that attracts global brands, we break down the steps that got us there. Watch now to learn actionable tips for securing your own brand partnerships!

Struggling to build a loyal community from scratch? You’re not alone. In this blog, we break down how AMAKA successfully scaled its diverse content creator network—turning an audience into engaged, loyal customers.

Scaling a marketing team is tough — especially when you're on a budget. Whether you're a startup looking to expand or an established business aiming for efficiency, you don’t need a massive budget to build an effective team. 

Freelancer vs. Fractional Team: Which is the right outsourcing choice for your business? Discover the pros and cons of each, including differences in expertise, scalability, and structure, to make an informed decision and optimize your outsourced projects.

We all know video is one of the most effective marketing tools; companies utilize video ads, social media, explainer videos, and testimonials in a highly impactful and instantaneous way to connect with audiences.

Struggling to generate high-intent leads for your business? Content creators are a game-changer! In this video, our CEO and Founder, Adaora Oramah, shares how content creators can fuel lead generation and drive business growth—no matter your company size.

Building a startup team is one of the most critical steps in scaling your business. In this video, our CEO & Founder, Adaora Oramah, breaks down the key roles every startup needs to succeed—whether you're just starting or looking to scale.

The agency vs. fractional team debate is currently a hot topic in the marketing industry. The switch from agency to fractional team is gaining momentum as brands seek more flexibility, cost efficiency, and direct access to specialized talent. But making this transition can feel overwhelming without the right approach.

For years, agencies were the go-to when businesses required B2B services, especially for marketing or technical needs. However, in recent times, there has been a shift from agencies to creator teams. 

Remote work existed before the 2020 global pandemic, but it has remained post-pandemic for many businesses due to minimal overhead costs and unlimited access to a global talent pool. However, remote work especially across regions does not come without its challenges, one of which is building synergy across remote teams.

Scaling a business is essential to business growth but it needs to be done in the right way and at the right time to avoid damaging your business through common risks such as cash flow problems, operational breakdowns and customer service failures to name a few.

Scaling your business in 2025 requires incorporating a project management system to ensure a successful project delivery. For that reason, some companies hire an in-house project manager to oversee their projects. 

With more businesses investing in inbound sales strategies because of their cost-effectiveness and higher ROI, small businesses with limited budgets should seriously consider hiring a part-time sales team.

Bringing creative projects to life can be challenging—from developing campaigns and producing fresh content to managing collaborations.

Whether you’re creating content, managing Gigs, tracking applications, or handling payments, everything has been streamlined for a smoother, more efficient experience on Your Studio!

Hiring a part-time team for your freelance projects offers many benefits, including cost savings, access to specialized skills, diverse perspectives, faster project execution, increased productivity, and flexibility. Learn how a part-time team can help you scale your business and reduce risk.

Learn how part-time staffing can be a strategic solution for budget-conscious SMEs looking to grow without compromising quality.

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AMAKA Studio has secured $2 million in seed funding to revolutionize the creator economy by empowering Black and African creators globally. Led by Equitane and key partners like Morgan Stanley Inclusive Ventures Lab, this investment will fuel the expansion of AMAKA Gigs, enhance payment solutions, and drive targeted marketing campaigns. AMAKA’s platform will connect creators with brands, fostering collaboration, financial equity, and inclusion. This funding propels AMAKA's mission to become the leading platform for creators, enabling them to monetize their work while driving economic impact for underserved communities.

Discover how AMAKA empowers creators like you to transform passion into profit. Learn how to leverage subscriptions, creator grants, editorial gigs, and rewards to maximize your earnings on our platform. Join our referral program and start earning rewards for inviting others to join. With AMAKA, monetizing your creativity has never been more accessible. Seize the opportunity and embark on your journey to sustainable income today!

Discover the importance of subscribers to creators and unlock actionable tips to expand your reach on our platform. Learn how to create compelling content, optimize for discovery, engage with your audience, offer incentives, and promote your profile effectively. With these strategies, you'll elevate your presence, foster a thriving community, and achieve your creative goals on AMAKA. Start your journey to subscriber growth today!

Your ultimate guide on starting your creative journey on AMAKA. Your Step by step guide, all your questions answered.

Explore the cutting-edge trends shaping the landscape of influencer marketing in 2024, courtesy of AMAKA. From the surge of creators in paid media to the evolving role of influencers as media figures, this blog post unravels key insights. Discover the rise of micro-influencers, the integration of AI tools for creators, and the visionary approach to monetization. AMAKA's commitment to pay transparency and diverse creator celebration sets the stage for a transformative digital storytelling experience.

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Discover how the creator economy is becoming a powerful force in job creation and economic impact. Learn about various ways to monetize your content creation, from YouTube and social media influencing to live streaming, writing, podcasting, advertising, and selling your creative work. Explore the potential in this booming sector.

Learn how to effortlessly set up your creator platform step by step. Follow a simple guide, including registering, customizing your channel, and preparing to share your content to attract followers and start earning money. Get started on your creative journey today!

AMAKA is revolutionizing content creation and storytelling by launching the Creator Platform, a hub for Pan-African women creators. Discover how this platform addresses the needs of Gen-Z and Millennial content creators, fostering inclusivity and monetization opportunities. Join the movement as AMAKA shapes a more equitable and inclusive digital ecosystem for Pan-African women.

Join the movement with AMAKA Studio's Creator Platform, empowering Pan-African content creators to share their stories and monetize their creativity. Explore the perks of this innovative platform, from multi-currency payment solutions to building a loyal community and hosting events. It's time for Pan-African creators to shine on a global stage!

"Introducing 'Creating Space' - Championing Diversity and Inclusivity in Media, Tech, and Creative Industries Across Africa and the African Diaspora"