At AMAKA we help companies build in-house creator solutions to reach diverse audiences. We facilitate collaborations with regionally relevant creators and creative professionals to create and amplify targeted brand campaigns and activations.
We’ve developed a creator growth framework aimed at enhancing conversion rates and driving sales, utilising insights garnered from years of collaboration with various brands and content creators.
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Needing to reach Gen Z and Millennial Women across EMEA regions, Nike tasked AMAKA with increasing brand awareness of its FM Broadcast, a talk show celebrating Black innovators in sports and culture.
Strategy
Expanding on Nike’s existing campaign themes, we leveraged our editorial expertise and creator network to produce content through AMAKA’s tone of voice, working with influencers and writers from the UK, South Africa, the US and Cameroon to develop English and French content that resonated with EMEA audiences.
Activation
6-month partnership:
Homepage Display and Pop-up banners
Original advertorials
Original video content
Original photography content
AMAKA designed a microsite, creating a dedicated ecosystem to showcase content
Results
Impressions: +47,000,000
Video views: +6,000,000
Clicks: +300,000
Increased visibility: Content views up x 4 industry average
Challenge
Needing to reach Gen Z and Millennial Women across EMEA regions, Nike tasked AMAKA with increasing brand awareness of its FM Broadcast, a talk show celebrating Black innovators in sports and culture.
Strategy
Expanding on Nike’s existing campaign themes, we leveraged our editorial expertise and creator network to produce content through AMAKA’s tone of voice, working with influencers and writers from the UK, South Africa, the US and Cameroon to develop English and French content that resonated with EMEA audiences.
Activation
6-month partnership:
Homepage Display and Pop-up banners
Original advertorials
Original video content
Original photography content
AMAKA designed a microsite, creating a dedicated ecosystem to showcase content
Results
Impressions: +47,000,000
Video views: +6,000,000
Clicks: +300,000
Increased visibility: Content views up x 4 industry average
Wavemaker Case Study
The Brief
In December 2023, Wavemaker launched the UnWrapped campaign, seeking AMAKA's assistance to engage Pan-African creators for short-form videos advising brands on influencer collaboration and predicting impactful trends for 2024.
The Execution
AMAKA commissioned Awa Sanneh, a Houston-based 23-year-old college student and full-time influencer with over 470,000 followers, known for promoting equity, diversity, and inclusion. Sanneh shared beauty and fashion trends for the Unwrapped campaign, offering insights for brands tapping into emerging fashion trends.
The Campaign
Commissioned creators were trusted to provide authentic opinions and unique content styles, aiding Wavemaker's global brand clients in effective collaboration with influencers.
The results
The one-minute vertical videos for mobile achieved wide distribution, garnering attention on Wavemaker Global's LinkedIn (270k+ followers) and Instagram (5,700+ followers). Additionally, the content reached over 9,000 clients and decision-makers through email promotion, including influential figures from major brands like Mondelez, Netflix, Danone, Tiffany, Church and Dwight, and L’Oréal.
The Brief
In December 2023, Wavemaker launched the UnWrapped campaign, seeking AMAKA's assistance to engage Pan-African creators for short-form videos advising brands on influencer collaboration and predicting impactful trends for 2024.
The Execution
AMAKA commissioned Awa Sanneh, a Houston-based 23-year-old college student and full-time influencer with over 470,000 followers, known for promoting equity, diversity, and inclusion. Sanneh shared beauty and fashion trends for the Unwrapped campaign, offering insights for brands tapping into emerging fashion trends.
The Campaign
Commissioned creators were trusted to provide authentic opinions and unique content styles, aiding Wavemaker's global brand clients in effective collaboration with influencers.
The Results
The one-minute vertical videos for mobile achieved wide distribution, garnering attention on Wavemaker Global's LinkedIn (270k+ followers) and Instagram (5,700+ followers). Additionally, the content reached over 9,000 clients and decision-makers through email promotion, including influential figures from major brands like Mondelez, Netflix, Danone, Tiffany, Church and Dwight, and L’Oréal.
Access Bank Case Study
Working with Nigerian Creatives
4M
Impressions
Challenge
Needing to reach a younger demographic of customers, Access Bank partnered with AMAKA to elevate its digital-first customer experience for a generation of digital natives.
Strategy
AMAKA, in partnership with Access Bank, celebrated its second anniversary and launch of the second AMAKA-Zine. The 2023 AMAKA-Zine theme was Africa’s Film & Performance Industry. We explored the social, cultural and historical insights surrounding the African film and TV industry, with Sheila Atim from The Woman King as our featured cover star.
To celebrate the Action! Issue, we hosted our first ever event in Lagos.
Activation
6-month partnership:
Homepage display, pop-up bannners and paid social
Original advertorials in-platform and AMAKA-Zine: The Action! Issue
AMAKA-Zine: The Action! Party in Lagos, featuring DJ sets and live performances from Nigerian artists
Teni the Entertainer, Fave and SGawd Dedicated page on the AMAKA platform
Results
AMAKA-Zine: The Action! Issue
Impressions: +4,600,0000
Reach: +1,400,000
AMAKA-Zine: The Action! Party
Event attendees: +350
Impressions on the night : +50,000
Reach: +5,000,000
Challenge
Needing to reach a younger demographic of customers, Access Bank partnered with AMAKA to elevate its digital-first customer experience for a generation of digital natives.
Strategy
AMAKA, in partnership with Access Bank, celebrated its second anniversary and launch of the second AMAKA-Zine. The 2023 AMAKA-Zine theme was Africa’s Film & Performance Industry. We explored the social, cultural and historical insights surrounding the African film and TV industry, with Sheila Atim from The Woman King as our featured cover star.
To celebrate the Action! Issue, we hosted our first ever event in Lagos.
Activation
6-month partnership:
Homepage display, pop-up bannners and paid social
Original advertorials in-platform and AMAKA-Zine: The Action! Issue
AMAKA-Zine: The Action! Party in Lagos, featuring DJ sets and live performances from Nigerian artists
Teni the Entertainer, Fave and SGawd Dedicated page on the AMAKA platform
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