Building a community that drives real business growth isn’t easy. When AMAKA launched, there was no audience, no playbook, and no blueprint to follow. Fast forward four years, and AMAKA has grown a thriving network of over 70,000 content creators—working with global brands like Nike, Volkswagen, Sony, and a wide range of SMEs. Along the way, content marketing has helped generate more than 4,000 business leads for clients and partners.

Now, we’re sharing exactly how we did it in AMAKA’s free playbook—a step-by-step guide to building a community that attracts, engages, and converts the right audience from day one. You can download it here.

In the video below, our CEO breaks down the core strategies that helped scale the community from scratch. From why community-led growth is the future of marketing and lead generation to the exact framework the team used to create content, engagement loops, and retention strategies—this is a deep dive into what actually works. The video also covers how to use paid ads and retargeting to accelerate growth, and why relying on organic reach alone is no longer enough.

If building a thriving, engaged community has been a challenge, this video and playbook offer proven strategies to help you move forward with confidence.

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