User Agreement



This AMAKA Digital Platform Subscription Form (“Form”) is entered into as of the date of onboarding, “Effective Date”) by and between AMAKA STUDIO LTD, a company registered in England and Wales with company number 12815440 whose registered office is at 15 High Street, Brackley, Northamptonshire, NN13 7DH United Kingdom (“AMAKA”) and The AMAKA Fractional Teams Subscriber (“Business”). The terms set out here in shall also be governed by AMAKA’s policies and procedures i.e. Terms and Conditions, Privacy & Consent Policy, Confidentiality Policies, etc, which can be accessed at https://amaka.studio/.


Fractional Teams Terms

1. Subscription Plan:
The Business agrees to subscribe to AMAKA Fractional Teams(“Subscription Service”) for a minimum period of 4-weeks commencing on the Effective Date.The Business will be entitled to a 7-day free period of the Subscription Service when it signs up for the Subscription Service for a minimum period of 12 weeks.

2. Description of Subscription Service:
AMAKA will provide to the Business the following as part of its Subscription Service:

Team Support

AMAKA creators will support the Business (as set out below) 1 Campaign/Project Lead; and 1 or more Creative talents of the Business’s choosing, to be selected monthly and notified in writing to AMAKA.For clarification the Business agrees where it requests support on big projects (i.e. large-scale productions requiring 3 or more people to produce it or specific expertise to create the production) and work beyond the hours set out above the additional hours will be billed by AMAKA at AMAKA’s rate for such services.

The Business may request additional services beyond the scope of the Subscription Service (“Additional Services”) at any time with reasonable notice in writing to AMAKA, which will be subject to good faith negotiation and an adjustment and/or uplift to the fees payable by the Business.

Content Package
The Business will have access to AMAKA’s global creative talent pool.

Operational Support
The Business will benefit from a dedicated project lead who will:

I. manage talent sourcing, briefing, fee negotiations, contracting, and payouts as required for the project; 

II. following signature of contracts with talent, will host a discovery call to assess and understand the project scope and identify the right talents to bring the Business’s vision to life;

III. find and commission creative talents on the AMAKA platform, ensuring they match the Business’s specific needs and goals for the project;

IV. define the project full scope, create detailed briefs for the selected talents, and set clear expectations to ensure smooth project execution; and

V. will oversee the talents, manage deliverables, and provide weekly and monthly reports to track the project or campaign performance and Progress.

VI. A full job description for the Project Lead can be found in appendix B

Full Scale Platform support
As outlined in appendix A, adjusted accordingly to pricing tiers.

Fees & Payments:
The Business will be charged as follows:

Option 1: $750 credits to be paid on a monthly rolling contract basis and invoiced at your monthly renewal date; Inclusive of project lead’s fees.

Option 2: $2,000 credits to be paid on a monthly rolling contract basis and invoiced at your monthly renewal date; Inclusive of project lead’s fees.

Option 3: $10,000 credits to be paid on a monthly rolling contract basis and invoiced at your monthly renewal date; Inclusive of project lead’s fees.

Option 1, Option 2 and Option 3, together the “Subscription Fee”, as outlined in appendix A.

In addition to the Subscription Fee, the Business will pay AMAKA the following monthly fees:

1. A management and platform fee of 5% of the Subscription Fee, whenever you pay thecreatives or project leads

2. A fee of 10% to be deducted from the agreed talent compensation payable by the Business to the talent/creator.

3. A 2.9% Payment Provider fee applies to all card transactions. However, when using theAMAKA wallet, no payment provider fees apply.

The Subscription Fee and any amount due to AMAKA are exclusive of any applicable VAT, or other sales, use, exercise or service tax, duties and charges of any kind imposed by any governmental authority and the Business shall be responsible for all such taxes.

Where there are Additional Services requested by the Business, AMAKA will invoice the Business in full and in accordance with AMAKA’s standard terms and rates as notified in writing.

Without prejudice to any other remedy of AMAKA, in the event the Business fails to pay any of the Subscription Fee within 45 days, AMAKA shall be entitled to apply a 4% interest on the balance per day until the Subscription Fee is paid in full.

Miscellaneous:A. Entire Agreement: This Form constitutes the entire agreement between the parties pertaining to the subject matter hereof and supersedes any and all written or oral agreements previously existing between the parties. Any modifications of this Form must be in writing and signed by both parties.B. Termination: Business may cancel its Subscription Service at any time after 4 weeks from the Effective Date. Upon receipt of such notification, AMAKA will seize to invoice the Business.

Termination: The Business may cancel its Subscription Service at any time after four (4) weeks from the Effective Date.


APPENDIX A 

AMAKA Packages:

Starter Tier ($750/month)
✔ Full access to AMAKA's creative talent pool
✔ A project lead available 1.5-2 days per week to manage execution ($250 value)
✔ $500 monthly creative credits for talent for projects
✔ Creative credits can support 1 creative (e.g., influencers,writers, designers)
✔ Advanced project tools (1 seat), file sharing, and chat included
✔ Excludes the 5% platform fee when you pay creatives and project managers on the platform
✔ No minimum commitment required

Ideal For: Individuals and consultants looking for flexibility and creative execution support


Scale-Up Tier ($2,000/month)
✔ Full access to AMAKA's creative talent pool
✔ A project lead available 3 days per week ($500 value)
✔ $1,500 monthly creative credits for talent  for projects
✔ Creative credits can support  2+ creatives (e.g., influencers, writers designers)
✔ Advanced project tools, file sharing, and chat included (3-seat allocation coming soon)
✔ Monthly reporting calls with ROI insights
✔ Excludes the 5% platform fee when you pay creatives and project manager on the platform
✔ 3-month minimum commitment required

Ideal For: Small to medium businesses needing reporting, strategy, and predictable budgeting


Enterprise Tier ($10,000/month)

Creator Access
✔ Full access to AMAKA's creative talent pool

Monthly Operations Support ($2750 dedicated spend)
✔ Dedicated strategist and project lead
✔ Comprehensive campaign/project reporting and strategy reviews
✔ Unlimited and customized creative talent allocation

Platform Tools
✔ Full access for unlimited users, including custom dashboards for campaign performance tracking

Creative Credits
✔ $7,250 monthly creative credits included to commission creative talent (adjustable based on enterprise needs)

Spending Control
✔ Enterprise-level spending controls with tailored budgeting solutions

Additional Fees
✔ 5% commission on all creative hires when you commission a creator

Commitment
✔ Minimum 3-month commitment with customized onboarding and support

Ideal For: Enterprises and organizations running large-scale, complex campaigns, requiring dedicated support and customization.


APPENDIX B

Role Overview

The Project & Campaign Manager will play a key role in executing creative marketing strategies, managing client relationships, and overseeing end-to-end campaign and production execution. Based on the allocated hours, this individual will be responsible for scoping projects, sourcing creators, managing budgets, and ensuring seamless communication across teams using the AMAKA platform.

This role requires a mix of creative marketing expertise, production experience, and strong project management skills. They are deeply integrated into your business to help streamline project deliverables—consider them an extension of your team, dedicated to supporting you 1.5 - 3 days a week.


Key Responsibilities

1. Project & Campaign Execution
Take client briefs and translate them into actionable project plans.Oversee execution of creative campaigns, including social media campaigns, productions, and internal agency projects. Coordinate cross-functional teams to ensure timely and successful delivery of projects.

Monitor campaign performance and optimize strategies based on insights.

2. Creative Marketing & Production
Work closely with creative teams to develop innovative content and campaigns.Manage the production process for photo shoots, video shoots, and other marketing assets.Ensure high-quality deliverables by collaborating with designers, content creators, and production teams.

3. Client & Stakeholder Management
Serve as the main point of contact for clients, ensuring their needs are met and expectations exceeded.Build and maintain strong relationships with stakeholders, partners, and internal teams.Present campaign reports, insights, and recommendations to clients and leadership.

4. Creator & Talent Sourcing
Identify and source top creators for immediate brand needs or monthly requests via the AMAKA platform.Match businesses with the right creative talent based on project requirements.Negotiate contracts, send offers to creators, and ensure payouts via the AMAKA platform.

5. Process & Workflow Optimization
Streamline project management workflows using the AMAKA platform.Optimize internal processes to improve efficiency and collaboration within the agency.Ensure smooth communication between creators, brands, and internal teams.

6. Reporting & Performance Tracking
Develop and maintain regular reports on project and campaign progress.Track key performance metrics and analyze campaign effectiveness.Provide insights and recommendations for optimization based on data.Present findings to stakeholders, ensuring transparency and continuous improvement